Blog this, and blog that. You’re sick of hearing the word. You’ve met 7-year-old kids who have told you your company needs a blog. What the heck are they, exactly – and why do they make a difference to your marketing mix?
At its simplest definition, a blog is little more than an easily update able, content management system (CMS). At it’s most effective, it gives individuals and groups the ability to become authorities in their chosen field. Coupled with a service or retail based website, an objective and original blog of quality can drive scores of relevant visitors who may then convert to customers, employees or new friends.
But how do blogs relate directly to SEO and SEM in general? The original content your company creates is ideally updated every few days. Indexing spiders are more likely to visit, and look favorably upon, websites that have changed somewhat each and every time they drop in for a visit. This will increase spidering frequency, and also improve your legitimacy in the eyes of the major algorithms. Not to mention all of the unsolicited incoming links that objective resources effortlessly attract.
Make it good and make it frequent. Add good, niche subject matter and the rest just may take care of itself. Alternately, you can always go back to knitting dog sweaters.