• Skip to main content
  • Skip to after header navigation
  • Skip to site footer
ThirstyPony.com

ThirstyPony.com

Search Marketing - Simplified

  • Home
  • SEO Blog
  • About
  • Testimonials
  • Services
  • Contact

Social Media Marketing Examples

Social Media Marketing Examples: Kraft Dinner

by Dave Pye on March 8, 2011

kraft-dinnerUpdate: “Mac & Cheese” is currently the #3 trending Twitter topic. Well done, Kraft. (4:30pm)

Cluttered dorm room shelves around North America are about to be re-introduced to the greatest post-secondary foodstuff since the Ramen noodle. Kraft has quietly introduced a new social media marketing campaign focused on one of their most beloved figurehead products: Kraft Dinner. The yummy, creamy and cheesy delight has had a well-followed Facebook page for a long time now but the latest foray into the social realm sees Twitter as the tool.

Under a new program quietly rolled out over the past few weeks, any time two people individually use the phrase mac & cheese in a tweet, they’ll each get a link pointing out the Mac & Jinx. The first one to click the link and give Kraft his or her address gets five free boxes of Kraft’s mac and cheese and a T-shirt. Mashable

KD has been a staple of Canadian cuisine for decades (74 years to be exact!) and is known as Kraft Macaroni and Cheese in the United States. Based on the specific Twitter keyphrase (mac and cheese) which will trigger the auto-tweets from Kraft, it looks like this effort is specifically targeting an American audience. Hardly surprising since Canadian babies are summarily issued a box of KD with their birth certificate. Brand recognition for this particular product is definitely not an issue North of the border, is my point. As a lifelong fan myself, I’m going to enlist the help of a friend, give this a try and get back to you.

{ 0 Comments }

Sidebar

Search ThirstyPony.com

Categories

  • AdWords (1)
  • Blog Marketing (6)
  • Brand Reputation Management (3)
  • Browsers (1)
  • Client Management (2)
  • Competitive Analysis (1)
  • Consumer Confidence (1)
  • Content (7)
  • Domains (2)
  • Facebook (3)
  • Facebook Marketing (3)
  • General Marketing (2)
  • HubPages (1)
  • Keyword Research (3)
  • Link Building (6)
  • Meta Tags (3)
  • MSN (1)
  • Pay Per Click Advertising (3)
  • PDFs (1)
  • Penalization (1)
  • Press Releases (6)
  • RSS (2)
  • Search Engine Optimization (11)
  • SEO Industry (2)
  • SEO Tips (8)
  • SEO Tools (3)
  • Site Structure (2)
  • Sitemaps (1)
  • Social Media Marketing (2)
  • Social Media Marketing Examples (1)
  • Social Media Messaging (1)
  • Social Media Optimization (13)
  • Squidoo (1)
  • ThirstyPony.com (1)
  • Twitter (1)
  • Uncategorized (4)
  • URL Related (1)
  • Wordpress (2)

Recent Posts

  • Don’t Let Keyword Volume Limit SEO Potential
  • SEO Fundamentals in 2012: What You Need to Know
  • 10 Excuses for Not Blogging Your Company Can Stop Making Anytime Now
  • Here Comes the Revolution: Facebook’s New Comment Thread Plugin
  • Social Media Marketing Examples: Kraft Dinner

Comments

  • Dave Pye on 6 Real Linkbait Examples and the Lessons Learned – Part 1
  • Gareth on 6 Real Linkbait Examples and the Lessons Learned – Part 1
  • Kary Argo on 11 Business Networking Sites Suited for Online Reputation Management and SEO
  • Pamela Solar on SEO with HubPages
  • Rachel Shaw on Potential Revenue Streams for Parked Domain Names

Copyright © 2025 · ThirstyPony.com · All Rights Reserved