What the Heck is Link Building, Anyway?
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What the Heck is Link Building, Anyway?

What is Link Building?
Link building is a very general, umbrella term used to describe any activities or tasks that involve getting other web entities to link to yours. Links are of the most value when they are “one-way”, meaning they link to you but there is no reciprocal link in return from your site to theirs. Search engines see one-way links as more objective because without reciprocation there is no need for another site to link to yours, unless they were truly impressed for some reason. One-way links are measured as more “objective” for that reason.

What are some practical examples of link building?
Link building activities can include relevant directory submissions, careful and relevant paid link brokering, press release/article authoring and submission, forum and blog commenting, linkbait strategies, providing link-friendly and free onsite resources and much more.

Why is link building so important to SEM?
Google, Yahoo and MSN consider one-way incoming links to a site to be “votes” for the site. It is also a good idea to ensure that any link to your site contains specific keywords that you are targeting, as search engines are very likely to begin associating link text with the site said link resolves on. The more general links to your site the better your overall chances for well-ranked keywords. The more targeted and relevant incoming links the better you will likely do for the keywords you are using in your hyperlinks.

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{ 4 comments… add one }

  • Link Builder November 13, 2008, 9:07 pm

    simple.. its building link.. duh.. lol

  • Julia - Fast Blog Finder November 14, 2008, 11:43 am

    Thank you for a great article. It will absolutely be useful for those e-marketers who is just starting a link building campaign. I’ve been doing some SEO for our company’s website so I know how links are important, and in particular, links with a well written anchor text.

  • Joe April 8, 2009, 2:34 pm

    I am rubbish at link building which is something I definitely need to work on.

    I tend to link my related sites together. Would it be better to link Site A to Site B, Site B to Site C and Site C to Site D and then Site D to Site A.

    Or link each site to all the other sites e.g. Site A to Sites B,C & D

  • Cristian January 11, 2010, 7:11 pm

    In my perspective link building should not be limited only to aquiring back links from external sources. A good way of improving your site’s ranking power is to leverage your own content webpages.

    Link juice/Authority passed between webpages from the same domain are just as valuable as that coming from other related websites.

    This type of practice is better called in SEO as Silo-structuring a website and the core idea behind it is to separate the site into individual, ISOLATED categories or topics and then conduct link building campaigns for each of these sections or silos.

    One thing to keep in mind is to heavily interlink webpages from the same category. References to other categories should be made only through links pointing to that category landing page and not to webpages within the category.

    That’s the short version of this silo structure strategy. Hope it helps!


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