Dave works on occasion as a Search Engine Marketing freelancer, and is willing to speak to you about consulting on the following subjects:


Blog Development Consulting - From Author to Authority

Why do blogs work as part of a marketing mix? It’s really, really simple: Implementing a blog on your business site gives you the ability to become an authority on the products or services you sell. Don’t just stock - talk. A conversion, be it the generation of a lead via a contact form or the sale of a product, happens when a consumer’s confidence level in a merchant drives them to a buying decision. Blogs also foster many other advantages to online marketing, including frequently updated content and community building.

Dave maintains seven of his own blogs and has overseen the creation of many more. In addition to helping you find your niche and voice, Dave can advice you on all of the following:

  • Branded vs. Keyword-laden URL and blog naming options
  • Platform selection: Wordpress, Blogger, Movable Type and others
  • Protecting and copywriting your content
  • Utilizing SEO-friendly article titles and URL structures
  • Blog publicity: Directories, communities and more
  • Finding fodder: Write about something relevant to your business, every day


Search Engine Optimization Consulting

Listen to me very carefully: SEO never ends. Many firms will recommend a handful of code changes to your site and then leave you to fend for yourself. Offsite optimization is as important in 2007 as onsite optimization, and you have to take both elements into careful consideration when devising a strategy.

Dave’s SEO consulting services involve discovery conversations and then a detailed report which will cover all optimizible aspects of your physical site and specific suggestions regarding ongoing offsite efforts. Including:

  • Meta Tags: Title, Meta, Description and Keyword
  • Optimal URL structure and page file names
  • Keyword research for content and code
  • Search volume analysis
  • Social Media Optimization (SMO) potential
  • Link building and brokering strategies
  • Press release authoring and optimization


Pay Per Click Advertising Consulting

As you build your audience and visibility via organic or social networking means, traffic can be supplemented through the use of paid advertising. Dave has three years of experience as a Senior Pay Per Click (PPC) account manager and analyst under his belt, and is available in a variety of capacities for all of the following:

  • New PPC account creation across all platforms
  • Deep, longtail keyword research
  • Conversion tracking and analysis
  • Landing page consulting and testing


Social/New Media Optimization and Consulting

Dave is a self-described pioneer of using social media networks for marketing and advertising. Social media has the ability to attract and engage potential customers on a scale that simple search engine optimization never will.

  • What is appropriate for your business?: SMO vs. SMM vs. new media vs. voting vs. content vs. social, etc.
  • Specific strategies for wide variety of social networking sites including MySpace, Digg, Deli.cio.us, HubPages, Squidoo, Friendster, BlueDot and more.
  • Building communities/buzz voluntarily while protecting your brand
  • Squidoo, HubPage, MySpace etc. profile/lens creation


Email ThirstyPony.com to start a conversation, no obligation, about search marketing as it can apply to your business.