Don’t Dilute the Potential of your Press Releases

March 13, 2007

If you’ve been using press releases for direct online marketing and search engine optimization, you probably have a few favorite networks bookmarked by now. Some are pretty pricey (PR.com, PRWeb.com), but pack a lot of SERP punch depending on the keyword phrases you link back to your site with. Other sites aren’t quite as effective [...]

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SEO with HubPages

February 23, 2007

Google absolutely adores Squidoo, and I have discussed several times how the network can be used for the purposes of search engine optimization. But Squidoo has a few younger siblings that shouldn’t be overlooked in a comprehensive link building effort, the most advanced and spidered of which seems to be HubPages. But what is HP, [...]

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Social Media Marketing Makes my Skin Crawl

February 15, 2007

My sister sent me this video – presumably because she’s secretly mocking my profession of choice. This clip doesn’t make me want to navigate over to this handsome bastard’s site as much as maybe… take a shower. Based on the comments on the post-specific YT page, I am not alone.
If we, the public, were called [...]

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Swatting the RegisterFly

February 13, 2007

Still Another Update: www.RegisterFlies.com
Another Update: Enom has stepped up to the plate and completely severed their ties with RegisterFly. They have created an FAQ which will allow you to transfer domains from RF back to Enom. Since our domain is technically expired, this is going to be an even bigger hassle than a normal domain [...]

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7 Free Brand Reputation Management Tips

February 9, 2007

What exactly is online brand reputation management (BRM)? Basically, negative or malicious press in SERPS (search engine results pages) can be combated by creating positive content or and knowing where to post or submit it. If the positive content is deemed by the search engines to appear on more integral websites, the negative rankings will [...]

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Customized RSS Feeds: Search Marketing Godsend

February 8, 2007

I am a small fish in the Search Marketing Blogosphere, and I make no mistake about it. Let’s get that out of the way right now. SEM is a snowball, the Wild West, an unidentified organic lifeform frigging with colonists on LV-426 (nerd alert). One of the only ways to stay on the cutting edge [...]

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The Lifespan of an SEO Professional

January 29, 2007

Like many of my peers (whom I am making a renewed effort to get to know since beginning to appreciate the wealth of cool people in the Search industry) my SEO/SEM inception began when I started a retail website. That first foray has long since gone the way of the Dodo, but I remember it [...]

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WordPress 2.1 Released! Meet “Ella”

January 22, 2007

The latest version of the best open source blogging/content for SEO management system in the known universe was introduced less than nine minutes ago – and boy am I excited. A full list of new features can be viewed here, but I’ll quickly rattle off the ones I’m particularly pumped about:

Autosave makes sure you never [...]

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Domain Age Before Beauty

January 18, 2007

Like a fine red wine or those funky unpasteurized runny cheeses I used to love when I lived in England – a good domain only gets better with age. Operative word there being “good”. If you’ve been naughty in the past, and your domain has been previously flagged by bots as disingenuous, spammy or black [...]

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Blog Memes: Viral Like a Bad Cough

January 4, 2007

Dan just tagged me with some silly meme that’s going around like a nasty flu, but I’m a good sport (and complete narcissist) so I’ll play along. I am also in full agreement with Darren Rowse – namely that transparency lends to a better site visitor experience. So with no further ado, Toto – [...]

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