http://thirstypony.com Search Marketing - Simplified Thu, 17 Apr 2008 20:31:57 +0000 http://backend.userland.com/rss092 en I begrudgingly began using Twitter over a year ago as it had emerged as a social media juggernaut and it behooved me to get myself up to speed, as that's kinda what I sorta do for a living. My adoption was slow at best and up until last week I ... http://thirstypony.com/2008/04/tweet-nothings-twitter-twhirl-and-the-violent-demise-of-productivity/ Although that sounds like a disingenuous campaign slogan, let me assure you that I like to keep my political opinions to myself. C2K8 is the proper abbreviation (which I just made up) for said slogan and it stems from some hard lessons my department and I have taken to heart ... http://thirstypony.com/2008/01/seos-3-ways-to-communicate-in-2008/ Once in a blue moon, an SEO-related tool comes along that really stands out from the pack. It's easy enough to parse and filter data in a variety of ways via an API - but is the resulting mashup tangibly useful in any way, shape or form? Is it making ... http://thirstypony.com/2007/12/i-dig-the-seodigger/ Adopting a new Web 2.0 user-generated content site or social network is a scary premise. We all have our personal favorites and with so many new contenders being introduced on a daily basis it's nearly impossible to get noticed above the ruckus. If you don't believe me, subscribe to the ... http://thirstypony.com/2007/11/wordpress-and-facebook-sittin-in-a-tree/ As much as I love telecommuting, there's no complete substitution for collaborating in person - or at least having the option to drive less than 8 hours for a team meeting. I find myself in need of additional resources, and I am going to start the search in my own ... http://thirstypony.com/2007/09/looking-for-seo-pros-in-ottawa/ "We have 12 vacancies. 12 cabins, 12 vacancies." - Norman Bates Folks will never tire of telling you how beneficial press releases are to search engine optimization, but can rarely recite the minutiae as to exactly why. It's also important to understand the double-duty press releases can play in supplementing your ... http://thirstypony.com/2007/08/press-release-schizophrenia/ Arranging reciprocal link partnerships with other websites used to be an extremely effective tool for bolstering your organic search engine rankings. As webmasters figure out how to manipulate algorithms, however, those algorithms will inevitably be updated by the powers that be. Currently, search engine algorithms give far more credence to ... http://thirstypony.com/2007/07/fisher-price-my-first-link-2/ Surely you remember the dreaded Boogeyman from your distant childhood. He's that frightening, nondescript monster who lived under your bed or in your closet - the thought of whom would make you cower and twitch as soon as your parents turned out the bedroom lights. My personal boog looked a ... http://thirstypony.com/2007/06/the-penalization-boogeyman/ Wouldn't you know it, as soon as I finally shell out for ASP - WebCEO 7.0 hits the scene and claims that it features article submission automation the likes of which will make your toes curl. It seems as though it is supposed to be part of the "Submission" group ... http://thirstypony.com/2007/06/webceo-70-article-submission/ Almost, anyway. My writing hiatus will conclude in a couple of weeks when the dust on this permanent international jaunt has settled. I will never post without a purpose, however - and this little ditty is no exception. Although I will maintain very strong professional roots in Boston, I am ... http://thirstypony.com/2007/04/im-not-dead-im-in-toronto/