http://thirstypony.com Search Marketing - Simplified Tue, 20 Oct 2009 02:23:30 +0000 http://backend.userland.com/rss092 en About a year ago I remember saying to myself, “Damn. This Twitter thing has really hit critical mass. Who knew?” I was right… and horribly wrong simultaneously. The popularity of the strangle little mini-blogging/instant messenger mash-up that first reared its head in 2006 has continued to grow leaps and ... http://thirstypony.com/2009/10/hollywood-to-twittering-celebrities-we-wish-you-could-just-shut-your-big-yappers/ Linkbait can be a very effective tool for search engine optimization. Social media is important for marketing your small or large business in 2009. The sky is blue. Women have secrets. Thanks for nothing, Dave. We're actually dumber for having listened to you just now. You're so very welcome, and ... http://thirstypony.com/2009/04/6-real-linkbait-examples-and-the-lessons-learned-part-1/ What is Link Building? Link building is a very general, umbrella term used to describe any activities or tasks that involve getting other web entities to link to yours. Links are of the most value when they are "one-way", meaning they link to you but there is no reciprocal link in ... http://thirstypony.com/2008/11/what-the-heck-is-link-building-anyway/ Since I moved to Ottawa, Ontario a little over a year ago, I have met many talented industry peers. While comparatively small, the Ottawa SEO community is alive and well, and I am flattered to have been asked to co-host a Search/Web Marketing Seminar on Thursday, October 23rd. This will ... http://thirstypony.com/2008/10/search-marketing-seminar-in-ottawa/ Is it a business directory? Is it a business networking site? Is it an overzealous hybrid destined to over-extend itself and die on the vine? For our purposes today we'll refer to them as "biz sites" and it can't hurt to familiarize yourself with the wide range that are available. ... http://thirstypony.com/2008/06/11-business-networking-sites-suited-for-online-reputation-management-and-seo/ I begrudgingly began using Twitter over a year ago as it had emerged as a social media juggernaut and it behooved me to get myself up to speed, as that's kinda what I sorta do for a living. My adoption was slow at best and up until last week I ... http://thirstypony.com/2008/04/tweet-nothings-twitter-twhirl-and-the-violent-demise-of-productivity/ Although that sounds like a disingenuous campaign slogan, let me assure you that I like to keep my political opinions to myself. C2K8 is the proper abbreviation (which I just made up) for said slogan and it stems from some hard lessons my department and I have taken to heart ... http://thirstypony.com/2008/01/seos-3-ways-to-communicate-in-2008/ Once in a blue moon, an SEO-related tool comes along that really stands out from the pack. It's easy enough to parse and filter data in a variety of ways via an API - but is the resulting mashup tangibly useful in any way, shape or form? Is it making ... http://thirstypony.com/2007/12/i-dig-the-seodigger/ Adopting a new Web 2.0 user-generated content site or social network is a scary premise. We all have our personal favorites and with so many new contenders being introduced on a daily basis it's nearly impossible to get noticed above the ruckus. If you don't believe me, subscribe to the ... http://thirstypony.com/2007/11/wordpress-and-facebook-sittin-in-a-tree/ As much as I love telecommuting, there's no complete substitution for collaborating in person - or at least having the option to drive less than 8 hours for a team meeting. I find myself in need of additional resources, and I am going to start the search in my own ... http://thirstypony.com/2007/09/looking-for-seo-pros-in-ottawa/