Customized RSS Feeds: Search Marketing Godsend
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Customized RSS Feeds: Search Marketing Godsend

I am a small fish in the Search Marketing Blogosphere, and I make no mistake about it. Let’s get that out of the way right now. SEM is a snowball, the Wild West, an unidentified organic lifeform frigging with colonists on LV-426 (nerd alert). One of the only ways to stay on the cutting edge of this strange new beast is to read a staggering amount of related blogs every day. It’s hard to get through them all, and taking a few days off leaves you with a backlog that makes it tough to try and put a dent in all the posts at all. My point is, I have to choose the personalities I spend my time with very carefully.

There are my trusted favorites, and my new fancies – all of whom have proven themselves to be sources of hard information and advice, and not just links to other people’s information and advice. Many SEO blogs point to other SEO blogs with little original content. There’s nothing wrong with that if you’re looking for high-level industry happenings. But I have to concern myself with straight poopy poop dope, and little else. Practical tips and strategies that go into painful detail are what I need, and aren’t just general blabber about ‘social media’ and how important it is right now. I have a housepet that could tell you that.

So as I make my bones as an SEM blogger, speaking largely at the moment into a vacuum, it’s time to decide what side of the road I want to stand on. I’d like to eventually be considered as some sort of twisted marketing resource, so my new SEO Tips category is thus born unto the Pony. I’m no knowledge hoarder, people. And with no further ado, here is the first:

The Yahoo! News RSS feed usually looks great when aggregated, as opposed to Google News which can look absolutely terrible. The Y! articles don’t usually double up from multiple sources, and the 100 word excerpts look like you painstakingly wrote them yourself. The best part is yet to come – the feeds are completely customizable. You can create an RSS feed, which is fully compatible with Squidoo, HubPages, Google Reader, BlogLines, etc. simply by typing in your desired keywords. Be sure to visit the feed customization page and bookmark it immediately (scroll down to get to the form). Here now are some practical applications:

  • You can employ exact search criteria with quotes to pinpoint and filter content.
  • Build a feed for your company or website name to monitor brand reputation around the web. Read it every morning.
  • Use feeds on any number of social media sites where RSS is enabled for great updated content.
  • Build Squidoo Lenses, HubPages, etc. about your company and filter in new Press Releases mentioning you automatically.
  • Hook up easily locatable RSS feeds near the tops of your pages for easy syndication. This is a core best practice of social media marketing: make your original content easy to bookmark, vote, syndicate etc.

And, I’m spent. I sincerely hope that this – or some of my future battleground tips – set off a spark in your head that wasn’t there before you started reading. Although if you literally have sparks in your head, you probably have more important things to worry about.

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{ 1 comment… add one }

  • Rae February 9, 2007, 3:04 am

    Don’t aim to be a small fish, a big fish or any type of fish. Aim to make money and remember, at the end of the day, even a shark could end up harpooned by a fisherman. 😉

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