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SEO Fundamentals in 2012: What You Need to Know

March 21, 2012

Later this morning I’m giving a search marketing-related talk to the esteemed board of a major charity. Being quite a verbose individual, I’m going to have to stick to a script in order to offer them anything of real value within my allotted 15 minutes – because I could talk about search and social marketing [...]

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What the Heck is Link Building, Anyway?

November 13, 2008

What is Link Building? Link building is a very general, umbrella term used to describe any activities or tasks that involve getting other web entities to link to yours. Links are of the most value when they are “one-way”, meaning they link to you but there is no reciprocal link in return from your site [...]

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Fisher Price: My First Link

July 8, 2007

Arranging reciprocal link partnerships with other websites used to be an extremely effective tool for bolstering your organic search engine rankings. As webmasters figure out how to manipulate algorithms, however, those algorithms will inevitably be updated by the powers that be. Currently, search engine algorithms give far more credence to one-way incoming links, and the [...]

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