Social Media Optimization

6 Real Linkbait Examples and the Lessons Learned – Part 1

April 2, 2009

Linkbait can be a very effective tool for search engine optimization. Social media is important for marketing your small or large business in 2009. The sky is blue. Women have secrets. Thanks for nothing, Dave. We’re actually dumber for having listened to you just now. You’re so very welcome, and do you know of a [...]

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11 Business Networking Sites Suited for Online Reputation Management and SEO

June 16, 2008

Is it a business directory? Is it a business networking site? Is it an overzealous hybrid destined to over-extend itself and die on the vine? For our purposes today we’ll refer to them as “biz sites” and it can’t hurt to familiarize yourself with the wide range that are available. They’re free to use, easy [...]

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WordPress and Facebook, Sittin’ in a Tree

November 23, 2007

Adopting a new Web 2.0 user-generated content site or social network is a scary premise. We all have our personal favorites and with so many new contenders being introduced on a daily basis it’s nearly impossible to get noticed above the ruckus. If you don’t believe me, subscribe to the Mashable RSS feed for a [...]

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Social Media Marketing Makes my Skin Crawl

February 15, 2007

My sister sent me this video – presumably because she’s secretly mocking my profession of choice. This clip doesn’t make me want to navigate over to this handsome bastard’s site as much as maybe… take a shower. Based on the comments on the post-specific YT page, I am not alone. If we, the public, were [...]

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7 Free Brand Reputation Management Tips

February 9, 2007

What exactly is online brand reputation management (BRM)? Basically, negative or malicious press in SERPS (search engine results pages) can be combated by creating positive content or and knowing where to post or submit it. If the positive content is deemed by the search engines to appear on more integral websites, the negative rankings will [...]

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Customized RSS Feeds: Search Marketing Godsend

February 8, 2007

I am a small fish in the Search Marketing Blogosphere, and I make no mistake about it. Let’s get that out of the way right now. SEM is a snowball, the Wild West, an unidentified organic lifeform frigging with colonists on LV-426 (nerd alert). One of the only ways to stay on the cutting edge [...]

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The Lifespan of an SEO Professional

January 29, 2007

Like many of my peers (whom I am making a renewed effort to get to know since beginning to appreciate the wealth of cool people in the Search industry) my SEO/SEM inception began when I started a retail website. That first foray has long since gone the way of the Dodo, but I remember it [...]

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MVK: Most Valuable Keyword

November 29, 2006

People who run around deliberately trying to coin phrases are like people who refer to themselves in the third person – they should immediately be lined up against a wall and shot with paintball pellets from 3 feet away until they cry. But sometimes a new word or acronym just happens virally and becomes an [...]

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The Business of Social Media Optimization

November 7, 2006

Social media marketing is so painfully new, and there is such an unfocused buzz around it, that it is easy for the laybusinessperson to get completely overwhelmed. Is there any difference between SMO and SMM, for example? How can MySpace and Digg both be categorized as social/new media when they are fundamentally so very different? [...]

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The Difference Between Press Releases and Articles

October 26, 2006

The World Wide Web is absolutely starved for content. I mean, collectively we just can’t get enough of the stuff. Spiders devour it, webmasters have to keep feeding the spiders, bloggers have to manufacture content daily or risk losing their audience, press release sites have to keep populating their distribution networks – it’s a feeding [...]

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