SEO Tips

Tweet Nothings: Twitter, TWhirl and the Violent Demise of Productivity

April 17, 2008

I begrudgingly began using Twitter over a year ago as it had emerged as a social media juggernaut and it behooved me to get myself up to speed, as that’s kinda what I sorta do for a living. My adoption was slow at best and up until last week I was probably logging in and [...]

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Press Release Schizophrenia

August 10, 2007

“We have 12 vacancies. 12 cabins, 12 vacancies.” – Norman Bates Folks will never tire of telling you how beneficial press releases are to search engine optimization, but can rarely recite the minutiae as to exactly why. It’s also important to understand the double-duty press releases can play in supplementing your online marketing efforts as [...]

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Fisher Price: My First Link

July 19, 2007

Arranging reciprocal link partnerships with other websites used to be an extremely effective tool for bolstering your organic search engine rankings. As webmasters figure out how to manipulate algorithms, however, those algorithms will inevitably be updated by the powers that be. Currently, search engine algorithms give far more credence to one-way incoming links, and the [...]

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Potential Revenue Streams for Parked Domain Names

March 24, 2007

Update 6/03/07: WhyPark works. I moved all of my unused or poorly developed domain names under their roof a couple of months ago. Then I did about an hour’s work of en masse linkbuilding to get them all re-spidered and left it all to simmer. My “WhyPark” AdSense channel is now my second most profitable, [...]

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SEO with HubPages

February 23, 2007

Google absolutely adores Squidoo, and I have discussed several times how the network can be used for the purposes of search engine optimization. But Squidoo has a few younger siblings that shouldn’t be overlooked in a comprehensive link building effort, the most advanced and spidered of which seems to be HubPages. But what is HP, [...]

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Customized RSS Feeds: Search Marketing Godsend

February 8, 2007

I am a small fish in the Search Marketing Blogosphere, and I make no mistake about it. Let’s get that out of the way right now. SEM is a snowball, the Wild West, an unidentified organic lifeform frigging with colonists on LV-426 (nerd alert). One of the only ways to stay on the cutting edge [...]

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Competitive Analysis is Crucial to SEO

December 27, 2006

How can you possibly hope to challenge your business rivals in terms of search engine rankings without an intimate knowledge of the reasons behind their successes? To perform SEO in a vacuum is to declaw your ultimate organic visibility potential. Don’t just focus on your own website and whether or not you can prevail for [...]

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Optimizing PDFs for Search Engines

November 9, 2006

Although PDFs shouldn’t take the place of HTML in terms of spider bait, you may have salespeople on the road or prospective clients who need quick access to your catalog by way of the Portable Document Format. So we don’t want to convert PDFs to HTML and then deep six them – they do not [...]

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