Search Engine Optimization

Search Marketing Seminar in Ottawa

October 2, 2008

Since I moved to Ottawa, Ontario a little over a year ago, I have met many talented industry peers. While comparatively small, the Ottawa SEO community is alive and well, and I am flattered to have been asked to co-host a Search/Web Marketing Seminar on Thursday, October 23rd. This will be the first of a [...]

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11 Business Networking Sites Suited for Online Reputation Management and SEO

June 16, 2008

Is it a business directory? Is it a business networking site? Is it an overzealous hybrid destined to over-extend itself and die on the vine? For our purposes today we’ll refer to them as “biz sites” and it can’t hurt to familiarize yourself with the wide range that are available. They’re free to use, easy [...]

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The Lifespan of an SEO Professional

January 29, 2007

Like many of my peers (whom I am making a renewed effort to get to know since beginning to appreciate the wealth of cool people in the Search industry) my SEO/SEM inception began when I started a retail website. That first foray has long since gone the way of the Dodo, but I remember it [...]

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Google Ain’t the Only Game in Town

November 16, 2006

If you’re focusing 100% of your SEO time on catering to Google’s royal highness – frankly no one is really going to blame you. But as Google, Yahoo and MSN compete aggressively for search market share, they also strive to differentiate themselves from eachother. One of the ways in which they do this is by [...]

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The 411 on 301 Redirects

November 13, 2006

What is a redirect, and why are they a frequently employed facet of web navigation? Picture a bored traffic cop trying to manage a detour after a bridge has collapsed. Due to habit and training, said traffic will automatically try and cross the bridge – so to avoid disastrous, albeit probably humorous, consequences this traffic [...]

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Optimizing PDFs for Search Engines

November 9, 2006

Although PDFs shouldn’t take the place of HTML in terms of spider bait, you may have salespeople on the road or prospective clients who need quick access to your catalog by way of the Portable Document Format. So we don’t want to convert PDFs to HTML and then deep six them – they do not [...]

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Using Squidoo for Search Engine Optimization

September 12, 2006

“If you build it, they will learn.” – A Squidoo mantra. First things first – what the heck is a Squidoo? It isn’t a snowmobile that can drive on water. At it’s simplest, Squidoo has been called a sort of MySpace for adults. While that analogy is becoming popular, and is oh so clever, it [...]

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KSSS – Keep SEO Simple, Stupid.

September 2, 2006

The SEO game has changed frequently and drastically during it’s short existence. Meta tags gave way to hidden text which gave way to Page Rank, incoming links – and the list will continue to grow each year. The big players, Google, Yahoo and MSN, strive to differentiate their directories by offering the most comprehensive and [...]

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The Ethics of SEO

August 30, 2006

The number one goal for any search engine optimization professional is to achieve high rankings for their clients. The methods optimizers employ in an attempt to achieve this success do not fall in line with a roadmap or best practice plan. SEO is full of grey areas and guesswork – however there are identified tactics [...]

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Top 5 SEO Best Practices

August 10, 2006

To say that SEO has changed by leaps and bounds over the last 5 years would be the understatement… of the last 5 years. What was once a measure of a onsite meta tags and coding dilligence, has now become a larger measure of offsite influences. Algorithmic formulas have become more sophisticated as the big [...]

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