From the category archives:

Press Releases

11 Business Networking Sites Suited for Online Reputation Management and SEO

June 16, 2008

Is it a business directory? Is it a business networking site? Is it an overzealous hybrid destined to over-extend itself and die on the vine? For our purposes today we’ll refer to them as “biz sites” and it can’t hurt to familiarize yourself with the wide range that are available. They’re free to use, easy [...]

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Press Release Schizophrenia

August 10, 2007

“We have 12 vacancies. 12 cabins, 12 vacancies.” – Norman Bates
Folks will never tire of telling you how beneficial press releases are to search engine optimization, but can rarely recite the minutiae as to exactly why. It’s also important to understand the double-duty press releases can play in supplementing your online marketing efforts as a [...]

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Don’t Dilute the Potential of your Press Releases

March 13, 2007

If you’ve been using press releases for direct online marketing and search engine optimization, you probably have a few favorite networks bookmarked by now. Some are pretty pricey (PR.com, PRWeb.com), but pack a lot of SERP punch depending on the keyword phrases you link back to your site with. Other sites aren’t quite as effective [...]

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7 Free Brand Reputation Management Tips

February 9, 2007

What exactly is online brand reputation management (BRM)? Basically, negative or malicious press in SERPS (search engine results pages) can be combated by creating positive content or and knowing where to post or submit it. If the positive content is deemed by the search engines to appear on more integral websites, the negative rankings will [...]

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Duplicate Content Penalization Truths

November 6, 2006

Update: 6/13/07
Straight from the horse’s mouth (Vanessa Fox):
“Google wants to serve up unique results and does a great job of picking a version of your content to show if your sites includes duplication. If you don’t want to worry about sorting through duplication on your site, you can let us worry about it instead. Duplicate [...]

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The Difference Between Press Releases and Articles

October 26, 2006

The World Wide Web is absolutely starved for content. I mean, collectively we just can’t get enough of the stuff. Spiders devour it, webmasters have to keep feeding the spiders, bloggers have to manufacture content daily or risk losing their audience, press release sites have to keep populating their distribution networks – it’s a feeding [...]

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