Pay Per Click Advertising

Does PPC Frighten You? It Should

July 10, 2007

Pay Per Click (PPC) advertising is undoubtedly the fastest way to get your products or services in front of your target market via a popular search engine. It is also a great way to waste a staggering amount of money if you’re not very careful. Starting a new PPC campaign from scratch requires planning, market [...]

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The Click Fraud Boogeyman

December 11, 2006

I love Saturday Night Live, and I always hang in there during the (frequent) rebuilding years. There was a skit last weekend about a Monster in a little girl’s closet. Long story short, not only did her parents believe her and immediately become hysterical – eventually the suave monster came out of her closet and [...]

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Don’t Let Your PPC Campaigns Get Stale

June 20, 2006

Starting a new PPC campaign from scratch requires planning and a clear set of conversion goals. Building new accounts, researching keywords and testing ad copy all factor in to the ramp up time – but is there ever a point at which you’re ‘done’? Can occasional maintenance take the place of the undivided attention you [...]

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