From the category archives:

Keyword Research

MVK: Most Valuable Keyword

November 29, 2006

People who run around deliberately trying to coin phrases are like people who refer to themselves in the third person – they should immediately be lined up against a wall and shot with paintball pellets from 3 feet away until they cry. But sometimes a new word or acronym just happens virally and becomes an [...]

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One Word Query, We Hardly Knew Ye

October 16, 2006

Search Engine Marketing continues to become huge. No one is afraid to purchase goods or services online anymore, and credit cards around the globe are smoking due to overuse. Businesses are rushing to get their sites in front of target markets, and PPC and SEO efforts are becoming more common with each passing day. As [...]

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Profiting from Obscurity

August 4, 2006

What’s a search marketing professional to do when their vertical of choice becomes completely flooded? Or, more accurately, what’s a search engine marketing professional to do – period? When the low-hanging fruit is a fond memory, it’s time to break out the 24 foot extendable ladder.
This article didn’t tell me anything I didn’t already know, [...]

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