Content

6 Real Linkbait Examples and the Lessons Learned – Part 1

April 2, 2009

Linkbait can be a very effective tool for search engine optimization. Social media is important for marketing your small or large business in 2009. The sky is blue. Women have secrets. Thanks for nothing, Dave. We’re actually dumber for having listened to you just now. You’re so very welcome, and do you know of a [...]

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Frequently Updated Content is King

July 11, 2007

Blog this, and blog that. You’re sick of hearing the word. You’ve met 7-year-old kids who have told you your company needs a blog. What the heck are they, exactly – and why do they make a difference to your marketing mix? At its simplest definition, a blog is little more than an easily update [...]

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Customized RSS Feeds: Search Marketing Godsend

February 8, 2007

I am a small fish in the Search Marketing Blogosphere, and I make no mistake about it. Let’s get that out of the way right now. SEM is a snowball, the Wild West, an unidentified organic lifeform frigging with colonists on LV-426 (nerd alert). One of the only ways to stay on the cutting edge [...]

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Blog Memes: Viral Like a Bad Cough

January 4, 2007

Dan just tagged me with some silly meme that’s going around like a nasty flu, but I’m a good sport (and complete narcissist) so I’ll play along. I am also in full agreement with Darren Rowse – namely that transparency lends to a better site visitor experience. So with no further ado, Toto – please [...]

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Corporate Bloggin’ Ain’t Easy

November 30, 2006

By now there are Amish people who can tell you blog marketing can work wonders driving traffic and leads to your business. But after you take the time to build one on your site, don’t expect Shoeless Joe Jackson to immediately show up and start hitting runs for the home team. Blogging is hard work, [...]

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Duplicate Content Penalization Truths

November 6, 2006

Update: 6/13/07 Straight from the horse’s mouth (Vanessa Fox): “Google wants to serve up unique results and does a great job of picking a version of your content to show if your sites includes duplication. If you don’t want to worry about sorting through duplication on your site, you can let us worry about it [...]

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The Difference Between Press Releases and Articles

October 26, 2006

The World Wide Web is absolutely starved for content. I mean, collectively we just can’t get enough of the stuff. Spiders devour it, webmasters have to keep feeding the spiders, bloggers have to manufacture content daily or risk losing their audience, press release sites have to keep populating their distribution networks – it’s a feeding [...]

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