Dave Pye

Fisher Price: My First Link

July 8, 2007

Arranging reciprocal link partnerships with other websites used to be an extremely effective tool for bolstering your organic search engine rankings. As webmasters figure out how to manipulate algorithms, however, those algorithms will inevitably be updated by the powers that be. Currently, search engine algorithms give far more credence to one-way incoming links, and the [...]

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The Penalization Boogeyman

June 13, 2007

Surely you remember the dreaded Boogeyman from your distant childhood. He’s that frightening, nondescript monster who lived under your bed or in your closet – the thought of whom would make you cower and twitch as soon as your parents turned out the bedroom lights. My personal boog looked a lot like one of the [...]

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WebCEO 7.0 Article Submission

June 5, 2007

Wouldn’t you know it, as soon as I finally shell out for ASP – WebCEO 7.0 hits the scene and claims that it features article submission automation the likes of which will make your toes curl. It seems as though it is supposed to be part of the “Submission” group of tasks, but further information [...]

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I’m not Dead. I’m in Toronto

April 18, 2007

Almost, anyway. My writing hiatus will conclude in a couple of weeks when the dust on this permanent international jaunt has settled. I will never post without a purpose, however – and this little ditty is no exception. Although I will maintain very strong professional roots in Boston, I am extremely interested in meeting any [...]

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Potential Revenue Streams for Parked Domain Names

March 24, 2007

Update 6/03/07: WhyPark works. I moved all of my unused or poorly developed domain names under their roof a couple of months ago. Then I did about an hour’s work of en masse linkbuilding to get them all re-spidered and left it all to simmer. My “WhyPark” AdSense channel is now my second most profitable, [...]

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Don’t Dilute the Potential of your Press Releases

March 13, 2007

If you’ve been using press releases for direct online marketing and search engine optimization, you probably have a few favorite networks bookmarked by now. Some are pretty pricey (PR.com, PRWeb.com), but pack a lot of SERP punch depending on the keyword phrases you link back to your site with. Other sites aren’t quite as effective [...]

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SEO with HubPages

February 23, 2007

Google absolutely adores Squidoo, and I have discussed several times how the network can be used for the purposes of search engine optimization. But Squidoo has a few younger siblings that shouldn’t be overlooked in a comprehensive link building effort, the most advanced and spidered of which seems to be HubPages. But what is HP, [...]

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Social Media Marketing Makes my Skin Crawl

February 15, 2007

My sister sent me this video – presumably because she’s secretly mocking my profession of choice. This clip doesn’t make me want to navigate over to this handsome bastard’s site as much as maybe… take a shower. Based on the comments on the post-specific YT page, I am not alone. If we, the public, were [...]

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Swatting the RegisterFly

February 13, 2007

Still Another Update: www.RegisterFlies.com Another Update: Enom has stepped up to the plate and completely severed their ties with RegisterFly. They have created an FAQ which will allow you to transfer domains from RF back to Enom. Since our domain is technically expired, this is going to be an even bigger hassle than a normal [...]

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7 Free Brand Reputation Management Tips

February 9, 2007

What exactly is online brand reputation management (BRM)? Basically, negative or malicious press in SERPS (search engine results pages) can be combated by creating positive content or and knowing where to post or submit it. If the positive content is deemed by the search engines to appear on more integral websites, the negative rankings will [...]

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