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Dave Pye

Press Release Schizophrenia

August 10, 2007

“We have 12 vacancies. 12 cabins, 12 vacancies.” – Norman Bates
Folks will never tire of telling you how beneficial press releases are to search engine optimization, but can rarely recite the minutiae as to exactly why. It’s also important to understand the double-duty press releases can play in supplementing your online marketing efforts as a [...]

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Fisher Price: My First Link

July 19, 2007

Arranging reciprocal link partnerships with other websites used to be an extremely effective tool for bolstering your organic search engine rankings. As webmasters figure out how to manipulate algorithms, however, those algorithms will inevitably be updated by the powers that be. Currently, search engine algorithms give far more credence to one-way incoming links, and the [...]

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Frequently Updated Content is King

July 11, 2007

Blog this, and blog that. You’re sick of hearing the word. You’ve met 7-year-old kids who have told you your company needs a blog. What the heck are they, exactly – and why do they make a difference to your marketing mix?
At its simplest definition, a blog is little more than an easily update able, [...]

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Does PPC Frighten You? It Should

July 10, 2007

Pay Per Click (PPC) advertising is undoubtedly the fastest way to get your products or services in front of your target market via a popular search engine. It is also a great way to waste a staggering amount of money if you’re not very careful. Starting a new PPC campaign from scratch requires planning, market [...]

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Fisher Price: My First Link

July 8, 2007

Arranging reciprocal link partnerships with other websites used to be an extremely effective tool for bolstering your organic search engine rankings. As webmasters figure out how to manipulate algorithms, however, those algorithms will inevitably be updated by the powers that be. Currently, search engine algorithms give far more credence to one-way incoming links, and the [...]

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The Penalization Boogeyman

June 13, 2007

Surely you remember the dreaded Boogeyman from your distant childhood. He’s that frightening, nondescript monster who lived under your bed or in your closet – the thought of whom would make you cower and twitch as soon as your parents turned out the bedroom lights. My personal boog looked a lot like one of the [...]

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WebCEO 7.0 Article Submission

June 5, 2007

Wouldn’t you know it, as soon as I finally shell out for ASP – WebCEO 7.0 hits the scene and claims that it features article submission automation the likes of which will make your toes curl. It seems as though it is supposed to be part of the “Submission” group of tasks, but further information [...]

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I’m not Dead. I’m in Toronto

April 18, 2007

Almost, anyway. My writing hiatus will conclude in a couple of weeks when the dust on this permanent international jaunt has settled. I will never post without a purpose, however – and this little ditty is no exception. Although I will maintain very strong professional roots in Boston, I am extremely interested in meeting any [...]

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Potential Revenue Streams for Parked Domain Names

March 24, 2007

Update 6/03/07:
WhyPark works. I moved all of my unused or poorly developed domain names under their roof a couple of months ago. Then I did about an hour’s work of en masse linkbuilding to get them all re-spidered and left it all to simmer. My “WhyPark” AdSense channel is now my second most profitable, averaging [...]

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Don’t Dilute the Potential of your Press Releases

March 13, 2007

If you’ve been using press releases for direct online marketing and search engine optimization, you probably have a few favorite networks bookmarked by now. Some are pretty pricey (PR.com, PRWeb.com), but pack a lot of SERP punch depending on the keyword phrases you link back to your site with. Other sites aren’t quite as effective [...]

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