Dave Pye

11 Business Networking Sites Suited for Online Reputation Management and SEO

June 16, 2008

Is it a business directory? Is it a business networking site? Is it an overzealous hybrid destined to over-extend itself and die on the vine? For our purposes today we’ll refer to them as “biz sites” and it can’t hurt to familiarize yourself with the wide range that are available. They’re free to use, easy [...]

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Tweet Nothings: Twitter, TWhirl and the Violent Demise of Productivity

April 17, 2008

I begrudgingly began using Twitter over a year ago as it had emerged as a social media juggernaut and it behooved me to get myself up to speed, as that’s kinda what I sorta do for a living. My adoption was slow at best and up until last week I was probably logging in and [...]

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SEOs: 3 Ways to Communicate in 2008!

January 9, 2008

Although that sounds like a disingenuous campaign slogan, let me assure you that I like to keep my political opinions to myself. C2K8 is the proper abbreviation (which I just made up) for said slogan and it stems from some hard lessons my department and I have taken to heart over the past year. Search [...]

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I Dig the SEODigger

December 21, 2007

Once in a blue moon, an SEO-related tool comes along that really stands out from the pack. It’s easy enough to parse and filter data in a variety of ways via an API – but is the resulting mashup tangibly useful in any way, shape or form? Is it making your life easier by providing [...]

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WordPress and Facebook, Sittin’ in a Tree

November 23, 2007

Adopting a new Web 2.0 user-generated content site or social network is a scary premise. We all have our personal favorites and with so many new contenders being introduced on a daily basis it’s nearly impossible to get noticed above the ruckus. If you don’t believe me, subscribe to the Mashable RSS feed for a [...]

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Looking for SEO Pros in Ottawa

September 29, 2007

As much as I love telecommuting, there’s no complete substitution for collaborating in person – or at least having the option to drive less than 8 hours for a team meeting. I find myself in need of additional resources, and I am going to start the search in my own backyard. I’ll phrase this in [...]

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Press Release Schizophrenia

August 10, 2007

“We have 12 vacancies. 12 cabins, 12 vacancies.” – Norman Bates Folks will never tire of telling you how beneficial press releases are to search engine optimization, but can rarely recite the minutiae as to exactly why. It’s also important to understand the double-duty press releases can play in supplementing your online marketing efforts as [...]

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Fisher Price: My First Link

July 19, 2007

Arranging reciprocal link partnerships with other websites used to be an extremely effective tool for bolstering your organic search engine rankings. As webmasters figure out how to manipulate algorithms, however, those algorithms will inevitably be updated by the powers that be. Currently, search engine algorithms give far more credence to one-way incoming links, and the [...]

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Frequently Updated Content is King

July 11, 2007

Blog this, and blog that. You’re sick of hearing the word. You’ve met 7-year-old kids who have told you your company needs a blog. What the heck are they, exactly – and why do they make a difference to your marketing mix? At its simplest definition, a blog is little more than an easily update [...]

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Does PPC Frighten You? It Should

July 10, 2007

Pay Per Click (PPC) advertising is undoubtedly the fastest way to get your products or services in front of your target market via a popular search engine. It is also a great way to waste a staggering amount of money if you’re not very careful. Starting a new PPC campaign from scratch requires planning, market [...]

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