Dave Pye

SEO Fundamentals in 2012: What You Need to Know

March 21, 2012

Later this morning I’m giving a search marketing-related talk to the esteemed board of a major charity. Being quite a verbose individual, I’m going to have to stick to a script in order to offer them anything of real value within my allotted 15 minutes – because I could talk about search and social marketing [...]

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10 Excuses for Not Blogging Your Company Can Stop Making Anytime Now

September 19, 2011

This post already sounds so 2007 but many of the small business owners and entrepreneurs I speak to still don’t “get it” – and until they do will never take blogging seriously as a viable channel for attracting new customers. Why not hammer the point home some more, revisit the subject from scratch and turn [...]

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Here Comes the Revolution: Facebook’s New Comment Thread Plugin

August 16, 2011

Marky Z. and company upgraded and intensified the functionality of Facebook’s comment thread plugin earlier this month and I’ll be honest – at first glance I didn’t “get it”. The news came in like a lamb. I read a few articles on the subject but none of them really told me much or gave me [...]

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Social Media Marketing Examples: Kraft Dinner

March 8, 2011

Update: “Mac & Cheese” is currently the #3 trending Twitter topic. Well done, Kraft. (4:30pm) Cluttered dorm room shelves around North America are about to be re-introduced to the greatest post-secondary foodstuff since the Ramen noodle. Kraft has quietly introduced a new social media marketing campaign focused on one of their most beloved figurehead products: [...]

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Facebook Marketing First Steps: Beware of Square Pegs

March 4, 2011

If that seminal 80s TV show which launched the career of a very young Sarah Jessica Parker doesn’t already have a Facebook page – it damn well should. (Update: it does.) This article doesn’t directly involve any pimply, angst-filled teenagers with Flock of Seagulls haircuts, but any Facebook marketing effort that doesn’t have a specific [...]

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ThirstyPony: Past, Present and Future

June 1, 2010

ThirstyPony.com started as a search marketing blog way, way back in 2006 – and as we all know, 4.5 years is an absolute eternity in internet time. So the pony could also be accused of being a little dusty. Change, however, is afoot. Or “ahoof”, if you prefer. The blog isn’t going anywhere, but the [...]

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Hollywood to Twittering Celebrities: We Wish You Could Just Shut Your Big YAPPERS!

October 20, 2009

About a year ago I remember saying to myself, “Damn. This Twitter thing has really hit critical mass. Who knew?” I was right… and horribly wrong simultaneously. The popularity of the strangle little mini-blogging/instant messenger mash-up that first reared its head in 2006 has continued to grow leaps and bounds in only the last 12 [...]

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6 Real Linkbait Examples and the Lessons Learned – Part 1

April 2, 2009

Linkbait can be a very effective tool for search engine optimization. Social media is important for marketing your small or large business in 2009. The sky is blue. Women have secrets. Thanks for nothing, Dave. We’re actually dumber for having listened to you just now. You’re so very welcome, and do you know of a [...]

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What the Heck is Link Building, Anyway?

November 13, 2008

What is Link Building? Link building is a very general, umbrella term used to describe any activities or tasks that involve getting other web entities to link to yours. Links are of the most value when they are “one-way”, meaning they link to you but there is no reciprocal link in return from your site [...]

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Search Marketing Seminar in Ottawa

October 2, 2008

Since I moved to Ottawa, Ontario a little over a year ago, I have met many talented industry peers. While comparatively small, the Ottawa SEO community is alive and well, and I am flattered to have been asked to co-host a Search/Web Marketing Seminar on Thursday, October 23rd. This will be the first of a [...]

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