Once in a blue moon, an SEO-related tool comes along that really stands out from the pack. It’s easy enough to parse and filter data in a variety of ways via an API - but is the resulting mashup tangibly useful in any way, shape or form? Is it making your life easier by providing an innovative and time-saving tool or are the developers just showing off and completely missing the point? Usually, as I’m sure you know by now, it is the latter that ends up cluttering your inbox and RSS feed. But not today.

I was recently introduced to a new tool out of Russia called SEODigger via the always bleeding-edge, Brendan Picha. The tool builds a reverse index of keywords that you may have no idea your site is currently ranking for. Combining Google, Overture’s old volume tool and Wordtracker - the results are clean, practical and easily exportable into .CSV. Not to mention you don’t even have to register, let alone pay, to use it. I would recommend joining the community however as membership has is privileges in the form of more queries allowed per hour. A query history page is also provided which allows you to log back in a week later and re-run previously generated projects with just a click of the mouse.

In addition to the comprehensive list of word that you’re showing up for in Google, the outputted reports contain additional useful information like the actual SERP position and separated volume results from WordTracker and Overture. It is also possible to filter the search between an individual page and an entire domain up to a ranking depth of the top 20 results for a given keyword or phrase. How are all SEODigger’s gold nuggets helpful to an individual SEO or Search Marketing agency? The answer to that question is not entirely clear to me yet, however I have been making a list of potential client-facing applications, and checking it twice. ‘Tis the season, afterall.

• In the same query you can identify keywords you didn’t know you were ranking for that actually have significant volume. Finding these less and less common ’sweet spots’ has never been easier.
• Keyword research has a tendency to drop off after the first few months of an SEO effort, and Digger is a simple and easily shared way to breathe new life into your list of MVKs. And if your client never knows that you weren’t specifically targeting the high volume keyword you’ve suddenly discovered their site ranks well for - it won’t hurt them.
• A lot of this info is easily discernible from analyzing server logs, But if you’re ranked #19 as opposed to #1 for a high volume, relevant keyword you won’t be getting a fraction of the potential traffic. Your already existing and considerable traction for that valuable term may never become apparent. With the data you get from SEODigger, you can quickly identify these easily attainable SERP wins and get onsite or offsite targeted optimization into the project plan and underway in a fraction of the time you may have noticed the opportunity otherwise.

I invite readers to help me add to this collection of reverse-index uses, and correct me if a better tool to this end currently exists. In the meantime, many kudos to Aramis and the entire SEOQuake team behind this useful new SEO tool, and I hope you find it as helpful as I have. Get digging!

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