People who run around deliberately trying to coin phrases are like people who refer to themselves in the third person - they should immediately be lined up against a wall and shot with paintball pellets from 3 feet away until they cry. But sometimes a new word or acronym just happens virally and becomes an unstoppable addition to vernacular. “SMO” (Social Media Optimization) is a great recent example. “Fo’ Shizzle” (?) not quite so much.

I have coined a phrase around my office that I quite like - so I’m going to put it out there and see what happens. I have a better chance of seeing a one-legged cat bury a turd on a frozen pond than to have this blow up, but I’m willing to try anything once. MVK (Most Valuable Keyword/s) is how I refer to a client’s tip-top words and phrase iterations. I like to see it limited to 5 examples, and that’s probably unconsciously due to extended use of the free version of Web CEO, but I’m flexible.

I now feel inclined to explain why I started to do this. I suppose the term was spawned out of a want of efficiency and consistent intern/employee comprehension. There are many ways to describe said 5 terms: the SERP wishlist, top target market terms, the short tail, the lake house, the Ferarri 5, the lantern-rubbings, etc. Before this gets too silly, I’ll wrap it up and await the flood of phrase coining traffic. At least I didn’t write another top 10 list.

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