From the monthly archives:

November 2006

Corporate Bloggin’ Ain’t Easy

November 30, 2006

By now there are Amish people who can tell you blog marketing can work wonders driving traffic and leads to your business. But after you take the time to build one on your site, don’t expect Shoeless Joe Jackson to immediately show up and start hitting runs for the home team. Blogging is hard work, [...]

Read the full article →

MVK: Most Valuable Keyword

November 29, 2006

People who run around deliberately trying to coin phrases are like people who refer to themselves in the third person – they should immediately be lined up against a wall and shot with paintball pellets from 3 feet away until they cry. But sometimes a new word or acronym just happens virally and becomes an [...]

Read the full article →

My Grandmother has a Screen Name

November 21, 2006

Search marketing has fast become an essential means of purveyance and revenue for todays online retailers. I mean, that’s why we’re all here, right? As I prepare a quick client report on the reasons to aggressively ramp-up PPC spending for this most lucrative of seasons, I thought I’d spread a little cheer in the form [...]

Read the full article →

Google Ain’t the Only Game in Town

November 16, 2006

If you’re focusing 100% of your SEO time on catering to Google’s royal highness – frankly no one is really going to blame you. But as Google, Yahoo and MSN compete aggressively for search market share, they also strive to differentiate themselves from eachother. One of the ways in which they do this is by [...]

Read the full article →

The 411 on 301 Redirects

November 13, 2006

What is a redirect, and why are they a frequently employed facet of web navigation? Picture a bored traffic cop trying to manage a detour after a bridge has collapsed. Due to habit and training, said traffic will automatically try and cross the bridge – so to avoid disastrous, albeit probably humorous, consequences this traffic [...]

Read the full article →

Optimizing PDFs for Search Engines

November 9, 2006

Although PDFs shouldn’t take the place of HTML in terms of spider bait, you may have salespeople on the road or prospective clients who need quick access to your catalog by way of the Portable Document Format. So we don’t want to convert PDFs to HTML and then deep six them – they do not [...]

Read the full article →

The Business of Social Media Optimization

November 7, 2006

Social media marketing is so painfully new, and there is such an unfocused buzz around it, that it is easy for the laybusinessperson to get completely overwhelmed. Is there any difference between SMO and SMM, for example? How can MySpace and Digg both be categorized as social/new media when they are fundamentally so very different? [...]

Read the full article →

Duplicate Content Penalization Truths

November 6, 2006

Update: 6/13/07
Straight from the horse’s mouth (Vanessa Fox):
“Google wants to serve up unique results and does a great job of picking a version of your content to show if your sites includes duplication. If you don’t want to worry about sorting through duplication on your site, you can let us worry about it instead. Duplicate [...]

Read the full article →