What’s a search marketing professional to do when their vertical of choice becomes completely flooded? Or, more accurately, what’s a search engine marketing professional to do - period? When the low-hanging fruit is a fond memory, it’s time to break out the 24 foot extendable ladder.

This article didn’t tell me anything I didn’t already know, but it’s a good shortcut for the newbie. In a nutshell, find the more obscure phrases that people use to find what you’re selling. When it comes to PPC, locating these “sweet spots” is what SEM firms spend hours doing every day across the globe. But how many people are building pages that are focused specifically on terms like “discount blue baby bedding”? The longer the keyword phrase, the less people are likely competing to optimize for it. Learn, love and live the longtail.

Yes, we all already knew this. But when applied to page creation as opposed to PPC - it got my brain working. Stay tuned for my brand new site: www.brightredrubberpickuptruckfloormats.com. Not really.

• Press Release Schizophrenia

"We have 12 vacancies. 12 cabins, 12 vacancies." - Norman Bates Folks will never tire of telling you how beneficial press releases are to search engine optimization, but can rarely recite the minutiae as to exactly why. It's also important to understand the double-duty press releases can play in supplementing your online marketing efforts as a whole - SEO being only one facet of a comprehensive strategy. I thought about the potential confusion earlier this morning as I wrote some material for...