August 2006

The Ethics of SEO

August 30, 2006

The number one goal for any search engine optimization professional is to achieve high rankings for their clients. The methods optimizers employ in an attempt to achieve this success do not fall in line with a roadmap or best practice plan. SEO is full of grey areas and guesswork – however there are identified tactics [...]

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Top 5 SEO Best Practices

August 10, 2006

To say that SEO has changed by leaps and bounds over the last 5 years would be the understatement… of the last 5 years. What was once a measure of a onsite meta tags and coding dilligence, has now become a larger measure of offsite influences. Algorithmic formulas have become more sophisticated as the big [...]

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Profiting from Obscurity

August 4, 2006

What’s a search marketing professional to do when their vertical of choice becomes completely flooded? Or, more accurately, what’s a search engine marketing professional to do – period? When the low-hanging fruit is a fond memory, it’s time to break out the 24 foot extendable ladder. This article didn’t tell me anything I didn’t already [...]

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