June 2006

Don’t Let Your PPC Campaigns Get Stale

June 20, 2006

Starting a new PPC campaign from scratch requires planning and a clear set of conversion goals. Building new accounts, researching keywords and testing ad copy all factor in to the ramp up time – but is there ever a point at which you’re ‘done’? Can occasional maintenance take the place of the undivided attention you [...]

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Browser Bias can Bite you on the Butt

June 17, 2006

Search Marketing efforts don’t end when a consumer arrives at your site. We’ll spare you the “you can lead a horse (or pony) to water…” analogy. You can have great SERP placement and an outstandingly comprehensive PPC campaign – but ultimately a visitor’s decision to buy or balk will be made after they get to [...]

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